Digital marketing and marketing automation help to deliver a personalized message to your prospects through your website and emails. Being able to target the content of your website based on known information about your prospect, such as the fact that they are a C-Level person at their company, allows your marketing team to display the relevant information to that prospect. This increases your chances of communicating a message that resonates with your prospect, increasing the likelihood to move that prospect to a qualified lead or customer.
Being able to report on your marketing initiatives to see what is driving the most revenue for your business gives you the ability to invest your money wisely, helping you to continually increase the ROI of your marketing programs. These are the best practices that your marketing team can implement with Pardot. Englhard Consulting can help you map out the customer lifecycle journey and set you up for success with Pardot.